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Rivalry in the industry
SIA fleet average age is approximate 7years with diverse plan services, one of the reasons attracted to the customers. The customers always compare in term of provided services and prices and are able to have gorgeous experience in the airline industry. SIA major transformation plan “bold radical measures” which was developed revenue and more passengers to filling up more seat per aircraft to improve SIA processes efficiently and positive impact on the bottom line, as well as enhancing organisational and operational effectiveness.

Threat of new entrants
The aircraft refurbishing solution mainly in the various parts used for cabin and interior are made from different types of lightweight materials to make it luxury quotient of VIP cabins and commercial cabins. On the other hand, decreases the gross weight of aircraft, which result in fuel savings. As the airline enterprise, nowadays deregulation of Low-Cost Carrier (LCC) with lower fares and higher load factors. SIA have the strong impact on the customer with their services compare with various existing airlines.

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