Marketers and purchasing trend for customer has been changed from traditional to social trend. So, this research paper attempt to assess the social media influence on brand consciousness and result indicate that social media types such as media sharing and blogs are positively influence brand consciousness and contents sharing by friends, family and advertising are influencing customers and customers are reviewing them in brand selection. The research also got that female are more brand conscious than male and adult are less brand conscious than young. The important attributes due to which branded products are preferred than normal or unbranded products are the quality assurance and self-recognition are most popular. Based on these finding, it is concluded that customers are considering the contents of blogs, media sharing sites in-short social media sites so marketers should give them importance.
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Marketers and purchasing trend for customer has been changed from traditional to social trend. (2019, Jul 21). Retrieved January 18, 2021, from https://midwestcri.org/marketers-and-purchasing-trend-for-customer-has-been-changed-from-traditional-to-social-trend/