Market is a place where the sellers and buyers meet. So what is marketing and what is the role of marketing? Firstly, I think marketing is about the meeting and identifying people and social needs in the market which satisfies the potential needs of the sellers and buyers. Marketing is the creation and the delivery of a standards of living; it is finding out what customers want then planning and developing a product or service that will satisfy those wants and then determining the best way to price, promote and distribute that product or service. The aim of marketing is to make sales in order to earn reasonable profit for the producer. The purpose of business is to create a customer by which stress is laid on two aspects: (a) identification of consumer need and (b) organizing the business to meet these needs. The modern concept focuses on the consumers and their satisfaction. The approach of modern marketing is consumer-oriented instead of solely product-oriented. (Kotler, 2005)
Marketing is not the selling the product and services. Marketing is research the customer need and want and fulfill the customer requirement and getting the profitable the producers. Firstly, the marker wants to understand what is the customer need & want and to identify whom to target and how to reach them. And then producers make the right product or service available to the right people at the right time and make everyone feel better off from the exchange . Finally the marker give customer a reason to keep coming back and find new opportunities to win their business . This the basic role of marketing.