L’Oréal was founded by a French chemist of German descent, named Eugène Paul Louis Schueller in year 1909. The company started off in the hair-colour business, by developing the first hair dye formula that did not use henna or mineral salts and created a more subtle colour. It subsequently turned into a popular product among hairdressers ; even beauty palours in Paris, France. Soon enough, the company branched out into other beauty products.
1909-1956: The first steps, constructing a model
The founder – Eugène Schueller graduated from France’s national chemical engineering school in 1904 and later on created the company Société Française des Teintures Inoffensives pour Cheveux, on 30th July 1909. The first hair dye was created under the name Auréale in year 1907, which the name is a derivative of the French words for “Halo” or “Golden”. In 1925, the company renamed as L’Oréal.
1957-1983: “On The Road To The Grand L’Oréal”
In year 1957, founder Eugène Schueller passed away and Mr. François Dalle, also known as the creator of “Le Grand L’Oréal”, gives fresh impetus to the company by acquisitions of other brands. The group started to expand towards international level, along with the motto that was “Savoir saisir ce qui commence” (seize new opportunities). In 1964, Lancôme became the first major acquisition, followed by Kérastase, Garnier in 1965 and Biotherm in 1970.
1984-2000: Become number one in the beauty industry
L’Oréal has gone through significant growth these years, mainly driven by investments made specifically in the field of research. Strategic acquisitions and brands presence has brought the group to a worldwide stage, alongside with making history in the beauty industry.
2001-Present day: Diversity of Beauty Worldwide
As stated on L’Oréal’s official website – there is no single type of beauty; it is a multiple-faceted quality framed by different ethnic origins, aspirations, and expectations that reflect the world’s intrinsic diversity. Diversification and universalisation have become the mission and strategy approach of the group, alongside with their commitment to sustainability.
Board of Director:
L’Oréal is now recognized as the first cosmetic group worldwide with 82’600 employees, owning 34 beauty and cosmetic products’ brands across 150 countries worldwide.
A total amount of 15’500 people trained through the Digital Upskilling programme, alongside with 96% of the group’s permanent employees have health insurance in line with best practices in their country of residence and 33% of Executive Committee members are women.
There were 498 patents filed in 2017, €877M invested in Research & Innovation, 16 evaluation centres, 3 global centres in France, and 20 research centres grouped into six regional hubs, which are United States, Japan, China, India, Brazil and South Africa.
A total of 41 production sites and 24 carbon-neutral sites in 2017, including 9 factories, with 100 quality verifications on average for each product. L’Oréal was the top performing global company on Newsweek’s 2017 Global 500 Green Rankings and CDP, the most respected authority in sustainability, awarded us, for the second year running, three “A” ratings for our actions in fighting climate change, water management and combatting deforestation.
On the 10th of January 2017, L’Oréal signs agreement as an act to acquire skincare brand, CeraVe.
L’Oréal has also acquire two other skincare brands, AcneFree and Ambi.
91% of L’Oréal’s brands have already assessed their social or environmental impact and 30,000 employees volunteered during the Citizen Day in 2017. 76% of new products were launched in 2017 boast an improved social or environmental profile. The reduction in carbon dioxide emissions at L’Oréal’s factories and distribution centres reached -73% since 2005, whilst at the same time, production increased by +33%. +53,500 people from communities facing social and financial hardship were also able to find employment through L’Oréal’s solidarity initiatives.
A total amount of 1 billion visits to L’Oréal’s official websites, alongside with 250 million followers on social networks, 38% of media investments in digital, +33.6% growth of e-commerce sales, and 8% of consolidated sales in e-commerce.
For more than a century, L’Oréal has devoted our energy and competencies solely to one business: beauty. It is a business rich in meaning, as it enables all individuals to express their personalities, gain self-confidence and open up to others.
Beauty is a language.
L’Oréal has set itself the mission of offering all women and men worldwide the best of cosmetics innovation in terms of quality, efficacy and safety. By meeting the infinite diversity of beauty needs and desires all over the world.
Beauty is universal.
Since its creation by a researcher, the group has been pushing back the frontiers of knowledge. Its unique Research arm enables it to continually explore new territories and invent the products of the future, while drawing inspiration from beauty rituals the world over.
Beauty is a science.
Providing access to products that enhance well-being, mobilizing its innovative strength to preserve the beauty of the planet and supporting local communities. These are exacting challenges, which are a source of inspiration and creativity for L’Oréal.
Beauty is a commitment.
By drawing on the diversity of its teams, and the richness and the complementarity of its brand portfolio, L’Oréal has made the universalization of beauty its project for the years to come.
L’Oréal’s mission is to offer all women and men worldwide the best of cosmetics innovation in terms of quality, efficacy and safety to satisfy all their desires and all their beauty needs in their infinite diversity.
Vision and Goal:
L’Oréal has its vision and goal focused mainly on sustainability. In recent years, the company has built on that legacy, integrating the principles of sustainable development into their business model and preparing the company to meet today’s social, environmental and economic challenges. The launch of Sharing Beauty With All, marks the launch of new sustainability commitment for 2020. Quoting the Chairman and Chief Executive Officer of L’Oréal, Jean-Paul Agon, “We believe consumers are at the heart of our sustainability drive. In order to deliver on our commitment, we need to make it easier for consumers to make sustainable choices. By accelerating sustainable innovation within our business, and harnessing the power of our brands to inform consumers, we will raise awareness about sustainability and encourage more sustainable consumption.”
L’Oréal Finance. (2017). 2017 Annual Report. online https://www.loreal-finance.com/en/annual-report-2017/LOreal_Rapport_Annuel_2017.pdf
L’Oréal (2017). 2017 Progress Report. online https://loreal-dam-front-corp-en-cdn.damdy.com/ressources/afile/165320-80369-resource_pdf-progress-report-2017.pdf
L’Oréal Group. L’Oréal’s history: highlights, stages and development. online https://www.loreal.com/group/history
L’Oréal Group. Our Vision. online http://www.lorealusa.com/csr-commitments/sharing-beauty-with-all/our-vision
L’Oréal Group. Our mission: cosmetic innovation for all. online https://www.loreal.com/group/who-we-are/our-mission
L’Oréal Finance: News Release online https://www.loreal-finance.com/eng/news-release/loreal-signs-agreement-with-valeant-to-acquire-cerave-and-two-other-brands-1097.htm