Furthermore, Air Asia may continue offering aggressive promotional campaigns. Air Asia can promote their campaigns by utilizing the power of social media. In recent years, the use of social media has been growing rapidly worldwide. Social media campaign is now been consider as a method that able to help companies to increasing brand awareness and recognition efficiently. Past studies have reported that companies who apply social media in their business operation had been prove that there is an increase in their profit while some companies reveal that their market exposure had been increased. For this reason, many airline industries have collaborated with the social media platform and implement it into their service channels and sales.