Content Analysis Paper
For this assignment, you will be completing a content analysis. Your content analysis will be driven by two research questions based on the Children’s Food and Beverage Advertising Initiative (link found on HuskyCT). Your questions may be on just about anything involving this topic – that is up to you. But here are some examples of what you might ask:
Is there a difference between Burger King’s television advertising and online advertising for content?
Is there a difference between General Mills and Kellogg’s for target market?
Is there a difference between Coca Cola and Pepsi for images in advertising targeted to children?
Is there a difference between Mars candy bars for healthy messages targeted to children?
These are very broad research questions (yours will be much more specific), but they all have one important similarity – they are studying differences. This is because you will be doing a chi-square analysis to determine if you have found a significant difference.
This assignment will be completed in four different parts: your literature review, your method, your results, and your discussion. Your paper will be a total of about 4 full pages and will be done in APA format (you must include a title page and references, but no abstract is necessary).
Your literature review will be about one page. It will consist of a short introduction, a discussion justifying your specific project, and your research questions (your research questions should be presented in “blocks” – this means that they will each be on their own line of writing and not hidden within a paragraph).
Your lit review will be graded on how well you write your research questions, if your questions are justified, and if you use proper grammar and formatting. Your literature review is worth 10 points.
Here you will describe your inclusion criteria and your exclusion criteria. You will describe in detail what you actually did in your study – be sure to explain what advertising you chose, why, when it aired, etc. Be very specific in your details. This section is all about replication. Someone should be able to replicate your study to test your results.
Here you will describe your codes – what exactly it is that you are looking for. You will be graded based on the clarity of your inclusion and exclusion criteria, the clarity of your codes, the clarity of your methodology, as well as writing and formatting.
This section will be worth 15 points and should be about 1 page of writing.
Everyone will complete two chi-square analyses – one for research question one and one for research question two. Your results section will be a report of your analyses. Please report your chi-square using EXACTLY this format (just fill in where I have brackets):
Research Question INSERT RESEARCH QUESTION NUMBER HERE asked INSERT RESEARCH QUESTION HERE. Results of a chi-square analysis revealed Or, DID NOT REVEAL significant differences between groups (?2 (INSERT DF HERE), = INSERT CHI_SQUARE VALUE HERE). REPORT RELEVANT FREQUENCIES. This suggests BRIEFLY INTERPRET FINDINGS.
You will be graded on how well follow the format listed above, how well you report the correct values, and if you interpret them correctly. This should be roughly 1 page and is worth 15 points.
Your discussion will explain what you found in more detail. If a problem is discovered, you may discuss what solutions are available. If there is no problem discovered, you may discuss what is being done well. You will also include a short paragraph describing what you would have done differently if you were to do the study again.
The discussion should be about 1 page and is worth 10 points.