Colgate-Palmolive owns 75 wholly owned subsidiaries in 75 different countries, and operates in more than 200. Colgate had a slow start after founding the company in 1806 they remained in the American market for more than 100 years. During that time, they expand their operations and develop their strategies in local market, and then in 1914, Colgate started their first international subsidiary in Canada with both geographical proximity and cultural similarities with America. The company’s international growth a little slow during the 1800’s but after rapid technological developments that took place during early 20th century and with needs to enlarge their global market share, Colgate went on its internationalization process. In 1920 Colgate established operations in Europe, Australia, Asia and Latin America, eight years later, Colgate merged with Palmolive-Peet, and became Colgate-Palmolive-Peet, thus joining forces with another company aspiring for global dominance. After that Colgate-Palmolive entered into a joint venture with Hawley & Hazel in Hong Kong, and ten years later, in 1995, after communist regime ended, Colgate entered Central Europe and Russia, thus expanding its operations into the fast growing countries of the region.
Choose cite format:
Colgate-Palmolive owns 75 wholly owned subsidiaries in 75 different countries. (2019, Apr 13). Retrieved January 18, 2021, from https://midwestcri.org/colgate-palmolive-owns-75-wholly-owned-subsidiaries-in-75-different-countries/