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Apple operates within the telecommunication equipment industry and under the electronic technology sector. The overall business strategy for the organization is to consistently deliver high quality and innovative products and services to its customers. The organization of the business segments is primarily geographic with the major operating segments including the Americas, Japan, Europe, Greater China, Japan, and the rest of Asia Pacific. Matterra (2015) stated that the Americas segment accounts for 37% of the total net sales of the organization, Europe accounted for approximately 22%, China accounts for about 16%, Japan takes 8% while the rest of Asia pacific makes up 6% of the total sales.

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